To establish Deal and Betteshanger RFC as one of Kent's best-performing rugby clubs by providing a centre and culture of excellence both on and off the pitch to ensure that players, irrespective of age, achieve their highest potential.
To ensure The Club's ethos of commitment, loyalty, belief and respect is aspired to at all times. All members, players and guests are to be dealt with equally and without prejudice, treating others as we would wish to be treated.To ensure the vision, courtesy and the values of The Club are communicated effectively by fostering a partnership with the media and with all prospective and existing sponsors and advertisers.